As mentioned at the end of the last update, Lily has a good eye for making posters. So she came along to Daddy's work for the afternoon to help out. First she had to sign in.
Then she was given a brief. It asked for a poster to describe the Mercedes-Benz SLS.
David, our account director (or 'the one with the nice hair' as Lily called him) took our young creative through what was needed.
And showed her plenty of examples for inspiration.
Then Lily had to hit the layout pad and deliver the big idea.
She cracked the line incredibly quickly.
And scamped it up herself. Lily decided the car is 'shiny as a star'. When you consider the Mercedes badge, her poster is bang on brand.
Lily presented her idea to the Executive Creative Director. Who was very impressed and approved the concept on the spot.
And with a little photoshop magic from Anthony, we were able to envisage the finished campaign.
Then all that remained was a celebratory Japanese dinner. She did so well that the general consensus throughout the agency was to have her replace daddy on a full time basis.
P.S. The original is now proudly on display in the agency. Just underneath a bit of Daddy's work, in fact.
